Jen Pelka will oversee The Riddler, guiding design, menu, beverage list, service style, development, and training of the team. Pelka is also the Principal and Founder of Magnum PR, leading publicity for such powerhouse brands as the Daniel Patterson Group, Brandon Jew’s Mister Jiu’s, Rich Table & RT Rotisserie, Souvla, Barzotto, Mason Pacific, and Sweetgreen SF. Pelka’s career in restaurants began at Chef Daniel Boulud’s Restaurant DANIEL, where she served for 5 years across a broad range of roles—kitchen stagier, Chef Boulud’s Research Assistant, and the US Competition Director for the Bocuse d’Or under Daniel Boulud and Thomas Keller. She went on to lead influencer marketing, content strategy, and media relations in-house at OpenTable, Gilt Taste, and Tumblr. She has been named Forbes “30 Under 30” for Food & Wine, Details “Digital Maverick, and a Cherry Bombe “It Girl.” She was a recurring guest as a secret diner of Bravo TV’s “Best New Restaurant”, and a guest on Season 6 of “Top Chef.” Pelka won an IACP Award Winner for Best Culinary or Brand Site in 2012 for Gilt Taste, and was a James Beard Award nominee for Best Food Coverage in a Food Focused Publication.